Social Networking Applications

Social networks are just the beginning.

Initially the web was a tool for publishing information and content. It was primarily used as a marketing tool or an interface for accessing data, offering a new way to link related information efficiently and effortlessly.

Things have changed. The web is now primarily a vehicle not just for linking content, but linking people. The social web has emerged as as one of the internet's true "killer apps" and makes the ages-old practice of establishing reputations and relationships as efficient as linking to a document.

Rather than changing how people interact, the social web is most successful when it models how existing human relationships already work. Need to find a doctor or a dry cleaner? Or do you just want to know what's worth seeing at the local cinema? Ask someone in your network whom you trust. The fundamentals are the same but the medium has never made it easier.

Just as social applications have challenged our assumptions about the web, so too have they presented new challenges for developing high performance applications. Modeling social relationships and behavior in a way that's practical, scalable, and most important of all - usable - presents a new domain of technical hurdles that we've tackled.

Contact us to learn more about social applications and how they can transform your business.